Your referral partner is already having coffee in Durham. She just hasn’t met you yet.

Stop “just” networking. Start getting referred.

When: Thursdays, 8:30 AM

Where: People’s Coffee, 7830 NC HWY 751 Suite 120, Durham, NC 27713 (919) 924-0240

Check out their website: People’s Coffee Website

Every Thursday morning, a table of Durham business owners sits down at People’s Coffee with one job: send each other business. Not leads. Introductions — the kind where the person on the other end is expecting your call.

Why: Here’s why that matters.

Referrals are trusted. 88% of people trust a recommendation from someone they know over any ad you could run.

Referrals are sticky. Referred customers spend at least 16% more and stick around longer. That’s a Wharton study, not a slogan.

Most Referrals come from non-client sources. And most referrals don’t come from your clients at all: 81% of service providers have landed business through someone who never hired them. Someone who knew their work and made the introduction.

That someone is who you meet on Thursday.

One seat per industry. For collaboration to beat the competition. If your category is open, it’s yours — come and join while it is still available.

Visit three times, no strings attached. Bring your business cards.

And here’s the part the numbers can’t show you. Referrals like these only happen between women who actually know each other: your name, your business, what you’re working toward this year. That’s what we build at this table, week after week. The business follows, and so do the friendships.

Want to know more about us before trying us out? Reach out to our leadership team or to schedule your first visit.