Your referral partner is already having coffee in Durham. She just hasn’t met you yet. Stop “just networking. Start getting referred.

When: Thursdays, 8:30 AM

Where: People’s Coffee, 7830 NC HWY 751 Suite 120, Durham, NC 27713 (919) 924-0240

Check out their website: People’s Coffee Website

Every Thursday morning, a table of Durham business owners sits down at People’s Coffee with one job: send each other business. Not leads. Introductions — the kind where the person on the other end is expecting your call.

Why: Here’s why that matters.

Referrals are trusted. 88% of people trust a recommendation from someone they know over any ad you could run.

Referrals are sticky. Referred customers spend at least 16% more and stick around longer. That’s a Wharton study, not a slogan.

Most Referrals come from non-client sources. And most referrals don’t come from your clients at all: 81% of service providers have landed business through someone who never hired them. Someone who knew their work and made the introduction.

That someone is who you meet on Thursday.

A strong referral can supercharge your business.