AI strategist helping small business owners understand how they think so AI becomes a true partner. Less hustle. More leverage. Hi. I’m Elana Etten, Fractional AI Strategist and owner of Identity Marketing US. I help small business owners and nonprofit leaders train their AI to understand how they think — so the AI stops treating their thinking as a problem and starts working with them instead. For years, I watched entrepreneurs struggle with AI because they were trying to contort themselves into systems built by people who think differently. Women think relationally. We see connections everywhere. Everything’s linked — how our kids are doing affects our energy, which affects our focus, which affects our business. But most AI tools are built linearly, compartmentalized, designed for a brain that works in silos. So women either gave up or burned themselves out trying to think like the machine. That’s backwards. I teach you how to show the AI how your brain actually works. Not so it thinks like you — I don’t want that, and you don’t need that. But so it understands you. Your thinking isn’t a problem to fix. It’s a different way of processing that, when the AI gets it, becomes your competitive advantage. You think globally. You see systems. You connect dots others miss. The AI’s different thinking complements yours perfectly — but only if it understands what it’s working with. That’s what I do. I help you train your AI partner to understand your thinking so you can stop fighting the machine and start building with it. Less frustration. More leverage. Real partnership. I also publish the Chapel Hill Insider, a local newsletter covering community news, local business, and the people shaping Chapel Hill. It’s another way I create and connect with community — understanding how people think, what they care about, and meeting them there. Elana Etten | Fractional AI Strategist | Know Yourself. Lead Your AI.